2011_12
Guia docent 
Facultat de Lletres
A A 
català 
 
Comunic. Política, Instit. i Corpor. en Entorns de Crisi i de Risc (2010)
 Assignatures
  IMPACTE I AVALUACIÓ DELS PROCESSOS D'INNOVACIÓ A LA XARXA
   Fonts d'informació
Bàsica

Abbate, J. (1999) Inventing the Internet. MIT Press.
Anderson, C (2008) Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More. Hyperion.
Boczkowski, P. (2006) Digitalizar las noticias. Manantial.
Borges, B. (2009) Marketing 2.0: Bridging the Gap Between Seller and Buyer Through Social Media Marketing. Wheatmark.
Celaya, J. (2009) La empresa en la web 2.0. Gestión 2000. [Available online]
Comm, J (2010) Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time. John Wiley & Sons.
Halligan, B et al. (2010) Inbound Marketing: Get Found Using Google, Social Media, and Blog. John Wiley & Sons
Jones, K.B. (2008) Search Engine Optimization: Your visual blueprint for effective Internet marketing. Wiley.
Meerman, D. (2010) The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. Wiley.
Qualman, E (2009) Socialnomics: How Social Media Transforms the Way We Live and Do Business. John Wiley & Sons.
Safko, L et al (2010) The Social Media Bible: Tactics, Tools, and Strategies for Business Success (2nd edition). John Wiley & Sons.
Sanagustín, E. (2010) Blogs y empresas: Tu marca en la blogosfera. Barcelona: UOC.
Singer, Jane B; Hermida, Alfred; Domingo, David; Heinonen, Ari; Paulussen, Steve; Quandt, Thorsten; Reich, Zvi; Vujnovic, Marina (2011) Participatory Journalism: Guarding Open Gates in Online Newspapers. New York: Wiley-Blackwell.
Solis, B. and Breakenridge, D. (2009) Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. FT Press.

Von Hippel, E. (2005) Democratizing Innovation. MIT Press. [Available online]
Weinberg, T. (2009) The New Community Rules: Marketing on the Social Web. O'Reilly.
Zarrella, D. (2009) The Social Media Marketing Book. O'Reilly.

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