TEACHING WILL BE
FACE-TO-FACE
For more information see the teaching guide.
If it is not possible to
guarantee completely the face-to-face teaching of the subject, a
mixed / hybrid teaching scenario is contemplated. The adaptation to the
new situation will take place as follows: - TEACHING: In the face-to-face classes the most complex theoretical concepts will be reinforced, and the practical activities will be carried out as well as the work sessions for the preparation of the two group works. So the purely theoretical classes will be done at a distance.
- Avaluation: The evaluation is the one that appears in the teaching guide. In case the
If group work cannot be presented orally in class, each group must make a virtual presentation through the tool that is considered most appropriate at the time.
- PERSONALIZED ATTENTION: Personalized attention and resolution of doubts will be made through virtual tools or by videoconference.
GENERAL DESCRIPTION
This module introduces the students to the various aspects of
international marketing with the principal objective of developing
skills in the identification, analysis and solution of problems
encountered in international marketing theories and the practice of
international marketing in Spain and abroad. We will discuss the
principal strategic challenges for international marketing together with
the specific issues of internationalising the marketing mix. In this
module, we will use examples of successful international marketing as
well as explore why some international marketing strategies have worked
less well in practice. Also, we will discuss a number of hot topics for
international marketers such as the challenge of marketing products and
services in emerging markets or how technological advances impact on
international marketing. |