| Educational guide Facultat de Turisme i Geografia |
english |
| Degree in Tourism Management and Hospitality (2018) |
 Subjects |
| BRAND BUILDING AND ONLINE REPUTATION |
| Competences |
| IDENTIFYING DATA | 2021_22 |
| Subject | BRAND BUILDING AND ONLINE REPUTATION | Code | 21224120 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Fourth | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Competences Specific |
| A2 | Define objectives, strategies, commercial policies and communication techniques in the tourism field. Know how to construct an image and a brand, and how a tourism marketing plan is made and implemented taking into account the new distribution channels (social networks, mass media) | |
| A3 | Identify and implement the basic tools offered by new technologies to the tourism industry. Know how to manage the Internet and social media, as well as evaluate and design the application of these | |
| A6 | Be aware of the relevance of the orientation of customer service and develop a clear orientation for quality in customer service | |
| Type B | Code | Competences Transversal |
| CT2 | Managing information and knowledge through the efficient use of IT. | |
| Type C | Code | Competences Nuclear |
