| Educational guide Facultat de Turisme i Geografia |
english |
| Degree in Tourism Management and Hospitality (2018) |
 Subjects |
| BRAND BUILDING AND ONLINE REPUTATION |
| Learning outcomes |
| IDENTIFYING DATA | 2021_22 |
| Subject | BRAND BUILDING AND ONLINE REPUTATION | Code | 21224120 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Fourth | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A2 |
Know about the construction mechanisms of a tourism brand Define online communication objectives to promote a tourism brand | |
| A3 |
Recognize the processes of creating the image of a destination orthe tourist brand offline and online Identify and manage online reputation by monitoring the comments written and shared by customers in the main online channels dedicated to sharing travel experiences. | |
| A6 |
Know how to manage online reputation in order to meet the demands and needs of customers Identify the key elements of a service to manage customer relationships | |
| Type B | Code | Learning outcomes |
| CT2 |
Master the tools for managing their own identity and activities in a digital environment. (Be digital) Search for and find information autonomously with criteria of reliability and relevance. (Search) Organize information with appropriate tools (online and face-to-face) so that they can carry out their academic activities. (Organize) Produce information with tools and formats appropriate to the communicative situation and with complete honesty. (Create) Use IT to share and exchange information. (Share) | |
| Type C | Code | Learning outcomes |
