| Educational guide Facultat de Turisme i Geografia |
english |
| Degree in Tourism Management and Hospitality (2018) |
 Subjects |
| BRAND BUILDING AND ONLINE REPUTATION |
| Contents |
| IDENTIFYING DATA | 2021_22 |
| Subject | BRAND BUILDING AND ONLINE REPUTATION | Code | 21224120 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Fourth | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Topic | Sub-topic |
| Theme 1: PERSONAL BRAND | The branding concept from a personal perspective. JUST FLOW activity "The 9 images of your life" Brand & Attitude. |
| Theme 2: BRANDS & TOURISM | The evolution of Branding Corporate strategy and its impact in te brand. (When do we need to change our message?) MARTINI case. Process to create a Brand. |
| Theme 3: BRAND DNA | The 3 main questions: PROMISE-VALUES-PERSONALITY Case Harley Davidson & W HOTELS |
| Theme 4: COMMUNICATION OF THE BRAND | Communication actions for a brand "Touchpoints" concept From features to humanism. Case BMW & "DESIGN HOTELS" |
| Theme 5: ONLINE REPUTATION | The client is your new Communication Department... USE IT! Model: VOLUM- VALUE-TIMING Case ReviewPro & TripAdvisor |
| Theme 6: BRAND ARCHITECTURE | Why should a company create a Brand Arch??? Main structures and options: what we win and what we lose in every option. Case NH, SOL MELIÀ |
