| Educational guide Facultat de Turisme i Geografia |
english |
| Degree in Tourism Management and Hospitality (2018) |
 Subjects |
| BRAND BUILDING AND ONLINE REPUTATION |
| Methodologies |
| IDENTIFYING DATA | 2021_22 |
| Subject | BRAND BUILDING AND ONLINE REPUTATION | Code | 21224120 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Fourth | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Description | |
| Introductory activities | Subject presentation. |
| Lecture | Reading proposals in between sessions. |
| Practical cases/ case studies | There will be a lot of cases using videos, commercialism documentaries in order to create debates and opinion generator performance. |
| Assignments | Activities in individual and group performance will be suggested in between sessions or sometime in class time. |
| Forums of debate | Every class is the perfect stage for this. Branding is not maths or exact science so debates will be very important and will have time in our sessions. |
| Personal attention | Solving doubts and questions in class, before and after or by mail in between sessions. |
