Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Business Administration and Management (2009) |
Subjects |
COMMUNICATION TECHNIQUES AND SALES |
Sources of information |
IDENTIFYING DATA | 2023_24 |
Subject | COMMUNICATION TECHNIQUES AND SALES | Code | 16214213 | |||||
Study programme |
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Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Optional | Third | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Basic | |
Dossier de lectures O’Guinn, T, Allen, C. & Semenik, R. (última edició) Publicidad y Comunicación integral de marca (Tercera edición). Editorial Thomson. |
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Complementary | |