Educational guide Faculty of Arts |
english |
Bachelor's Degree in Publicity and Public Relations (2009) |
Subjects |
PUBLIC OPINION |
Contents |
IDENTIFYING DATA | 2023_24 |
Subject | PUBLIC OPINION | Code | 12224005 | |||||
Study programme |
|
Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Basic Course | First | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Topic | Sub-topic |
Unit 1. The concept of public opinion from the classical tradition | Defining public opinion - The classic concept of public opinion (1750-1922) - Political liberalism and economic liberalism - The public sphere in complex societies: populism, polarization, post-truth. |
Unit 2. Public opinion in the 20th century. From propaganda to the empirical tradition | Public opinion in the era of mass communication. Propaganda, information and communication. |
Unit 3. The influence of media. From powerful media effects to cognitive psychology | The empirical tradition in the study of public opinion - The effects of the media on public opinion - Theories of cognitive effects |
Unit 4. The digital public sphere. The transformation of communication and political change |
Digital public sphere: challenges, weaknesses and strengths - Political communication in the digital public sphere |