Educational guide Faculty of Business and Economics |
english |
Bachelor's Degree in Business Administration and Management (2009) |
Subjects |
STRATEGIC MARKETING MANAGEMENT |
Learning outcomes |
IDENTIFYING DATA | 2023_24 |
Subject | STRATEGIC MARKETING MANAGEMENT | Code | 16214115 | |||||
Study programme |
|
Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Compulsory | Second | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Type A | Code | Learning outcomes |
A5 |
Describe and explain the functions of a marketing director. Understand the importance of marketing for the overall performance of a company. Understand how the various marketing areas of a company work and can design an effective communication plan. | |
Type B | Code | Learning outcomes |
B3 |
Analyze the risks and benefits of innovation. Put forward new ideas, opportunities or solutions to familiar problems and/or processes. | |
Type C | Code | Learning outcomes |
C3 |
Locate and access information effectively and efficiently. Have a full understanding of the economic, legal, social and ethical implications of accessing and using information. | |
C4 |
Produce well structured, clear and effective oral texts. |