Educational guide Faculty of Business and Economics |
english |
International Markets (2016) |
Subjects |
INTERNATIONALIZATION STRATEGIES |
Sources of information |
IDENTIFYING DATA | 2023_24 |
Subject | INTERNATIONALIZATION STRATEGIES | Code | 16675104 | |||||
Study programme |
|
Cycle | 2nd | |||||
Descriptors | Credits | Type | Year | Period | ||||
3 | Compulsory | First | 1Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Basic |
Pankaj Ghemawat, Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter, 2018, Harvard University Press Pla Barber, José & León Darder, Fidel, Dirección de Empresas Internacionales, , Barlett, Christopher & Ghostal, Sumantra, Transnational management: text, cases, and readings in corss-border management, , |
Complementary |
Gooderham, Paul & Nordhaug Odd , International Management: Cross-Boundary Challenges , , Cullen, John & Parboteeah, K. , Multinational Management: A strategic Approach , , |