2011_12
Educational guide 
Faculty or Arts
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Publicity and Public Relations (2001)
 Printing Teaching Guides procedure for accreditation of programs of subjects passed at the URV.

Select which subjects you want to get the list of programs with the identification data and the contents of the subjects for which accreditation is requested. Remember that the printed document has no official status and should be validated by / for the Head office of the center


First Year
Code Name Period Type Credits Selected
12111014 THE HISTORY OF COMMUNICATION First
 Core 6
12111001 HISTORY OF THE WORLD TODAY First
 Core 6
12111002 HISTORY OF CONTEMPORARY INTERNATIONAL POLITICS Second
 Core 6
12111008 THE CATALAN WRITTEN LANGUAGE STANDARD Annual
 Core 6
12111010 THE SPANISH WRITTEN LANGUAGE STANDARD Annual
 Core 6
12111009 THE CATALAN ORAL LANGUAGE STANDARD Annual
 Core 6
12111011 THE SPANISH ORAL LANGUAGE STANDARD Annual
 Core 6
12111003 AUDIOVISUAL AND INTERNET TECHNOLOGY Annual
 Core 12
12111102 THEORY AND PRACTICE OF WRITING AND PUBLIC SPEAKING Annual
 Compulsory 12
Second Year
Code Name Period Type Credits Selected
12111103 DISCURSIVE STRATEGIES IN THE MEDIA First
 Compulsory 4.5
12111107 INTRODUCTION TO CREATIVITY IN ADVERTISING First
 Compulsory 4.5
12111013 THEORIES OF INFORMATION I First
 Core 4.5
12111106 GRAPHIC DESIGN AND VISUAL COMPOSITION Second
 Compulsory 4.5
12111005 WRITTEN AND AUDIOVISUAL INFORMATION GENRES I Second
 Core 4.5
12111104 THEORIES OF INFORMATION II Second
 Compulsory 4.5
12111004 THEORY AND TECHNIQUES OF AUDIOVISUAL LANGUAGE (RADIO AND TV) Annual
 Core 12
Third Year
Code Name Period Type Credits Selected
12111007 INFORMATIVE DOCUMENTATION First
 Core 6
12111108 CORPORATE IMAGE First
 Compulsory 6
12111109 WORK PLACEMENT I Second
 Compulsory 4.5
12111105 MULTIMEDIA DESIGN I Annual
 Compulsory 4.5
12111006 WRITTEN AND AUDIOVISUAL INFORMATION GENRES II Annual
 Core 12
12111012 ADVERTISING AND PUBLIC RELATIONS Annual
 Core 12
Fourth Year
Code Name Period Type Credits Selected
12112110 QUANTITATIVE METHODS IN SOCIAL RESEARCH First
 Compulsory 6
12112021 THEORY AND TECHNIQUE OF PUBLIC RELATIONS First
 Core 6
12112019 TYPES OF MARKETING AND ADVERTISING I Second
 Core 6
12112016 ADVERTISING PLANNING AND ADVERTISING MEDIA Second
 Core 6
12112015 CREATIVITY IN ADVERTISING Annual
 Core 12
Fifth Year
Code Name Period Type Credits Selected
12112020 TYPES OF MARKETING AND ADVERTISING II First
 Core 6
12112022 LOCAL ADVERTISING AND PUBLIC RELATIONS First
 Core 6
12112017 MARKET RESEARCH Second
 Core 6
12112111 WORK PLACEMENT II Second
 Compulsory 6
12112018 STRUCTURE OF ADVERTISING COMMUNICATION Annual
 Core 12
Optional
Code Name Period Type Credits Selected
12111211 AUDIOVISUAL ANIMATION First
 Optional 6
12111216 NON-VERBAL COMMUNICATION First
 Optional 6
12112237 ADVERTISING LAW First
 Optional 6
12111205 AUDIOVISUAL HISTORY First
 Optional 4.5
12112230 SPONSORSHIP AND PATRONAGE First
 Optional 6
12112225 THE PSYCHOLOGY OF PERCEPTION First
 Optional 6
12112226 THE SOCIOLOGY OF CONSUMPTION First
 Optional 6
12111213 COMMUNICATING CRISES AND RISK Second
 Optional 6
12112222 POLITICAL COMMUNICATION Second
 Optional 6
12112235 MULTIMEDIA DESIGN II Second
 Optional 6
12112239 STUDIES IN THE FRAMEWORK OF INTERNATIONAL AGREEMENTS Second
 Optional 6
12112223 MANAGING CULTURAL HERITAGE Second
 Optional 6
12111206 THE LANGUAGE OF AUDIOVISUAL MEDIA Second
 Optional 4.5
12111214 WORKSHOP FOR COMMUNICATION OFFICES Second
 Optional 4.5
12111212 FILM THEORY AND CRITICISM Second
 Optional 4.5
Bridging courses
Code Name Period Type Credits Selected
12152101 ANALYSIS AND INTERPRETATION OF CURRENT AFFAIRS First
 Compulsory 4.5
Bridging courses
Code Name Period Type Credits Selected
12152216 STUDIES IN THE FRAMEWORK OF INTERNATIONAL AGREEMENTS First
 Optional 6
Bridging courses
Code Name Period Type Credits Selected
12152005 CREATION AND MANAGEMENT OF COMMUNICATIONS COMPANIES Second
 Core 6
Bridging courses
Code Name Period Type Credits Selected
12152008 PUBLIC OPINION Second
 Core 6
Bridging courses
Code Name Period Type Credits Selected
12152217 SPECIALIZED JOURNALISM II Second
 Optional 6
12152213 LITERARY TECHNIQUES APPLIED TO JOURNALISM Second
 Optional 6