2010_11
Educational guide 
Faculty or Arts
A A 
english 
Publicitat i Relacions Públiques (2001)
 Subjects

First Year
CodeNamePeriodTypeCredits
12111001 HISTORY OF THE WORLD TODAY First
Troncal 6
12111014 THE HISTORY OF COMMUNICATION First
Troncal 6
12111002 HISTORY OF CONTEMPORARY INTERNATIONAL POLITICS Second
Troncal 6
12111101 THE STRUCTURE OF COMMUNICATION Second
Compulsory 6
12111003 AUDIOVISUAL AND INTERNET TECHNOLOGY Annual
Troncal 12
12111009 THE CATALAN ORAL LANGUAGE STANDARD Annual
Troncal 6
12111008 THE CATALAN WRITTEN LANGUAGE STANDARD Annual
Troncal 6
12111011 THE SPANISH ORAL LANGUAGE STANDARD Annual
Troncal 6
12111010 THE SPANISH WRITTEN LANGUAGE STANDARD Annual
Troncal 6
12111102 THEORY AND PRACTICE OF WRITING AND PUBLIC SPEAKING Annual
Compulsory 12
Second Year
CodeNamePeriodTypeCredits
12111103 DISCURSIVE STRATEGIES IN THE MEDIA First
Compulsory 4.5
12111107 INTRODUCTION TO CREATIVITY IN ADVERTISING First
Compulsory 4.5
12111013 THEORIES OF INFORMATION I First
Troncal 4.5
12111104 THEORIES OF INFORMATION II First
Compulsory 4.5
12111106 GRAPHIC DESIGN AND VISUAL COMPOSITION Annual
Compulsory 4.5
12111004 THEORY AND TECHNIQUES OF AUDIOVISUAL LANGUAGE (RADIO AND TV) Annual
Troncal 12
12111005 WRITTEN AND AUDIOVISUAL INFORMATION GENRES I Annual
Troncal 4.5
Third Year
CodeNamePeriodTypeCredits
12111007 INFORMATIVE DOCUMENTATION First
Troncal 6
12111105 MULTIMEDIA DESIGN I First
Compulsory 4.5
12111108 CORPORATE IMAGE Second
Compulsory 6
12111109 WORK EXPERIENCE I Second
Compulsory 4.5
12111012 ADVERTISING AND PUBLIC RELATIONS Annual
Troncal 12
12111006 WRITTEN AND AUDIOVISUAL INFORMATION GENRES II Annual
Troncal 12
Fourth Year
CodeNamePeriodTypeCredits
12112110 QUANTITATIVE METHODS IN SOCIAL RESEARCH First
Compulsory 6
12112021 THEORY AND TECHNIQUE OF PUBLIC RELATIONS First
Troncal 6
12112016 ADVERTISING PLANNING AND ADVERTISING MEDIA Second
Troncal 6
12112019 TYPES OF MARKETING AND ADVERTISING I Second
Troncal 6
12112015 CREATIVITY IN ADVERTISING Annual
Troncal 12
Fifth Year
CodeNamePeriodTypeCredits
12112022 LOCAL ADVERTISING AND PUBLIC RELATIONS First
Troncal 6
12112020 TYPES OF MARKETING AND ADVERTISING II First
Troncal 6
12112017 MARKET RESEARCH Second
Troncal 6
12112111 WORK EXPERIENCE II Second
Compulsory 6
12112018 STRUCTURE OF ADVERTISING COMMUNICATION Annual
Troncal 12
Optional
CodeNamePeriodTypeCredits
12112237 ADVERTISING LAW First
Optional 6
12111211 AUDIOVISUAL ANIMATION First
Optional 6
12111205 AUDIOVISUAL HISTORY First
Optional 4.5
12112222 POLITICAL COMMUNICATION First
Optional 6
12112230 SPONSORSHIP AND PATRONAGE First
Optional 6
12112225 THE PSYCHOLOGY OF PERCEPTION First
Optional 6
12112226 THE SOCIOLOGY OF CONSUMPTION First
Optional 6
12111214 WORKSHOP FOR COMMUNICATION OFFICES First
Optional 4.5
12111213 COMMUNICATING CRISES AND RISK Second
Optional 6
12111212 FILM THEORY AND CRITICISM Second
Optional 4.5
12112223 MANAGING CULTURAL HERITAGE Second
Optional 6
12112235 MULTIMEDIA DESIGN II Second
Optional 6
12111216 NON-VERBAL COMMUNICATION Second
Optional 6
12112239 STUDIES IN THE FRAMEWORK OF INTERNATIONAL AGREEMENTS Second
Optional 6
12111206 THE LANGUAGE OF AUDIOVISUAL MEDIA Second
Optional 4.5
Bridging courses
CodeNamePeriodTypeCredits
12152101 ANALYSIS AND INTERPRETATION OF CURRENT AFFAIRS First
Compulsory 4.5
12152005 CREATION AND MANAGEMENT OF COMMUNICATIONS COMPANIES Second
Troncal 6
12152213 LITERARY TECHNIQUES APPLIED TO JOURNALISM Second
Optional 6
12152008 PUBLIC OPINION Second
Troncal 6
12152217 SPECIALIZED JOURNALISM II Second
Optional 6
12152216 STUDIES IN THE FRAMEWORK OF INTERNATIONAL AGREEMENTS Second
Optional 6