| Educational guide Faculty of Arts |
english |
| Bachelor's Degree in Publicity and Public Relations (2009) |
 Subjects |
| ADVERTISING CREATIVITY |
 
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| IDENTIFYING DATA | 2018_19 | |||||||||||||||||
| Subject (*) | ADVERTISING CREATIVITY | Code | 12224111 | |||||||||||||||
| Study programme |
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Cycle | 1st | |||||||||||||||
| Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
| 9 | Compulsory | Third | AN |
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| Modality and teaching language | See working groups | |||||||||||||||||
| Prerequisites | ||||||||||||||||||
| Department | Communication Studies |
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| Coordinator |
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natalia.lozano@urv.cat |
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| Lecturers |
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| Web | ||||||||||||||||||
| General description and relevant information | This course presents the study of creativity as a process of persuasive communication from a theoretical and practical aspects. The subject will review the most common tools and techniques for creating creative advertising campaigns. | |||||||||||||||||
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| (*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. | ||||||||||||||||||
