2018_19
Educational guide 
Faculty of Arts
A A 
english 
Bachelor's Degree in Publicity and Public Relations (2009)
 Subjects
  GLOBALIZATION, CULTURE AND SOCIETY
   Contents
Topic Sub-topic
1. A globalized world? Key issues 1.1. A clash of civilizations?
1.2. Multiculturality. Concept and critique
1.3. Representing plural societies
1.4. National identity, banal nationalism
2. A liquid world? More questions 2.1. From modernity to postmodernity
2.2. Liquid society and liquid culture
2.3. Cosmopolitanism
2.4. Consumer culture: political consumerism and consumer nationalism
3. Media, markets and the global as ‘location’ 3.1. World music and world cinemas
3.2. TV formats: hibridization and cultural adaptation
3.3. Transnational culture: from Disney to FC Barcelona
3.4. Deterritorialization, non-places and cultural heritage

4. Hegemony revisited 4.1. The old concept of hegemony
4.2. Network society and power
4.3. Geopolitics of culture: softpower
4.4. Risks, global warmings and sustainabilities