Educational guide 2014_15 Faculty of Arts

Graduate in Publicity and Public Relations (2009)

Subjects


First Year
Code	Name	Period	Type	Credits
12224008	HISTORY OF THE CONTEMPORARY WORLD	1Q	Basic Course	6
12224001	SOCIAL STRUCTURE AND CHANGE	1Q	Basic Course	6
12224002	THE LEGAL CODE AND THE POLITICAL SYSTEM	1Q	Basic Course	6
12224004	THEORIES OF COMMUNICATION	1Q	Basic Course	6
12224009	CORRENTS ESTÈTICS CONTEMPORANIS EN COMUNICACIÓ	2Q	Basic Course	6
12224003	INTRODUCTION TO PSYCHOLOGY	2Q	Basic Course	6
12224005	PUBLIC OPINION	2Q	Basic Course	6
12224006	AUDIOVISUAL AND INTERNET TECHNOLOGY	AN	Basic Course	9
12224007	THE ORAL AND WRITTEN LANGUAGE STANDARD (CATALAN)	AN	Basic Course	9
12224010	THE ORAL AND WRITTEN LANGUAGE STANDARD (SPANISH)	AN	Basic Course	9
Second Year
Code	Name	Period	Type	Credits
12224102	ORAL COMMUNICATION AND EXPRESSION	1Q	Compulsory	6
12224106	FUNDAMENTALS OF ADVERTISING COMMUNICATION AND PUBLIC RELATIONS	AN	Compulsory	9
12224104	FUNDAMENTALS OF JOURNALISM	AN	Compulsory	9
12224107	GRAPHIC DESIGN AND MUTIMEDIA	AN	Compulsory	9
12224105	HISTORY AND STRUCTURE OF COMMUNICATION	AN	Compulsory	9
12224101	INTRODUCTION TO ECONOMICS AND BUSINESS	AN	Compulsory	9
12224103	THEORY AND TECHNIQUE OF AUDIOVISUAL LANGUAGE	AN	Compulsory	9
Third Year
Code	Name	Period	Type	Credits
12224115	CORPORATE COMMUNICATION AND IMAGE	1Q	Compulsory	6
12224108	IMAGE THEORY	1Q	Compulsory	6
12224113	MARKETING AND COMMUNICATION TECHNIQUES	1Q	Compulsory	6
12224117	THEORETICAL PERSPECTIVES IN COMMUNICATION	1Q	Compulsory	6
12224109	COMMUNICATION LAW	2Q	Compulsory	6
12224116	DIRECTING ACCOUNTS IN ADRTSIG AND PUBLIC RELATIONS	2Q	Compulsory	6
12224114	RESOURCE PLANNING	2Q	Compulsory	6
12224111	ADVERTISING CREATIVITY	AN	Compulsory	9
12224112	PUBLIC RELATIONS TECHNIQUES	AN	Compulsory	9
Fourth Year
Code	Name	Period	Type	Credits
12224401	WORK PLACEMENT	AN	Compulsory work placement	12
12224301	BACHELOR'S DEGREE FINAL PROJECT	AN single exam	Course project	12
Optional
Code	Name	Period	Type	Credits
12224203	CREATINE WRITING	1Q	Optional	6
12224202	LEGISLATING AND MANAGING CONTENT	1Q	Optional	6
12224211	MANAGING EVENTS AND PROTOCOL	1Q	Optional	6
12224216	RELATIONS WITH THE MEDIA	1Q	Optional	6
12224215	SPONSORSHIP AND PATRONAGE	1Q	Optional	6
12224218	STUDIES IN THE FRAME OF MOBILITY AGREEMENTS	1Q 2Q	Optional	6
12224204	BODY LANGUAGE AND NON-VERBAL COMMUNICATION	2Q	Optional	6
12224214	DIRECT AND INTERACTIVE MARKETING	2Q	Optional	6
12224205	DOCUMENTARY AND ADVERTISING PHOTOGRAPHY	2Q	Optional	6
12224221	GENDER AMD COMMUNICATION	2Q	Optional	6
12224206	GLOBALIZATION, CULTURE AND SOCIETY	2Q	Optional	6
12224213	MARKET RESEARCH	2Q	Optional	6