| Educational guide Faculty of Arts |
english |
| Bachelor's Degree in Journalism (2009) |
 Subjects |
| FUNDAMENTALS OF ADVERTISING COMMUNICATION AND PUBLIC RELATIONS |
| Competences |
| IDENTIFYING DATA | 2023_24 |
| Subject | FUNDAMENTALS OF ADVERTISING COMMUNICATION AND PUBLIC RELATIONS | Code | 12244106 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 9 | Compulsory | Second | AN |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Competences Specific |
| A9 | Conèixer els fonaments de la comunicació publicitària i de les relacions públiques canalitzada a través de qualsevol mitjà o tecnologia: teories, conceptes bàsics, organització, producció, gestió, finançament, aplicacions. | |
| Type B | Code | Competences Transversal |
| CT4 | Work autonomously and as part of a team with responsibility and initiative. | |
| CT5 | Communicate information clearly and precisely to a variety of audiences. | |
| Type C | Code | Competences Nuclear |
