2023_24
Educational guide 
Faculty of Arts
A A A 
english 
Bachelor's Degree in Journalism (2009)
 Subjects
  FUNDAMENTALS OF ADVERTISING COMMUNICATION AND PUBLIC RELATIONS
   Contents
Topic Sub-topic
BLOCK 1 | Public relations:

Unit 1: Introduction to public relations (PR). Basic concepts.
Unit 2: History of PR.
Unit 3: Models of PR.
Unit 4: The PR process. The research
Unit 5: The PR process: Action, Communication and Evaluation.
Unit 6: The PR profession.
Unit 7: Professional profiles. Areas of action of the PR
Unit 8: Digital communication
Unit 9: Crisis management
Unit 10: Internal communication
Unit 11: Organization of events
Unit 12: Integrated Communications in Marketing - Sponsorship and Patronage.
Unit 13: Media relations
BLOCK 2 | Advertising:

Unit 1: Basic concepts.
Unit 2: History of advertising.
Unit 3: Structure of advertising.
Unit 4: The advertiser.
Unit 5: Advertising agencies.
Unit 6: The advertising campaign.
Unit 7: The briefing.
Unit 8: The consumer.
Unit 9: Objectives of the campaign.
Unit 10: Advertising budget.
Unit 11: Creative strategy.
Unit 12: Media strategy.
Unit 13: Execution and evaluation of the campaign.
Unit 14: New forms of advertising/BTL advertising.