| Educational guide Faculty of Arts |
english |
| Bachelor's Degree in Journalism (2009) |
 Subjects |
| FUNDAMENTALS OF ADVERTISING COMMUNICATION AND PUBLIC RELATIONS |
| Planning |
| IDENTIFYING DATA | 2023_24 |
| Subject | FUNDAMENTALS OF ADVERTISING COMMUNICATION AND PUBLIC RELATIONS | Code | 12244106 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 9 | Compulsory | Second | AN |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Methodologies :: Tests | ||||||||||
| Competences | (*) Class hours |
Hours outside the classroom |
(**) Total hours | |||||||
| Introductory activities |
|
1 | 0 | 1 | ||||||
| Personal attention |
|
4 | 0 | 4 | ||||||
| Lecture |
|
50 | 0 | 50 | ||||||
| Laboratory practicals |
|
14.5 | 55 | 69.5 | ||||||
| Presentations / oral communications |
|
12.5 | 40 | 52.5 | ||||||
| Multiple-choice objective tests |
|
8 | 40 | 48 | ||||||
| (*) On e-learning, hours of virtual attendance of the teacher. (**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||||||||
