| Educational guide Faculty of Arts |
english |
| Bachelor's Degree in Journalism (2009) |
 Subjects |
| FUNDAMENTALS OF ADVERTISING COMMUNICATION AND PUBLIC RELATIONS |
| Assessment |
| IDENTIFYING DATA | 2023_24 |
| Subject | FUNDAMENTALS OF ADVERTISING COMMUNICATION AND PUBLIC RELATIONS | Code | 12244106 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 9 | Compulsory | Second | AN |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Methodologies | Competences | Description | Weight | ||||
| Laboratory practicals |
|
Each semester the students will do group or individual practices that will be delivered to the professor. Attendance at these sessions is mandatory. | 40% | ||||
| Presentations / oral communications |
|
Presentations will be made of some practices carried out in groups. | 20% | ||||
| Multiple-choice objective tests |
|
A test-type theoretical exam will be held each semester. | 40% | ||||
| Others |
| Other comments and second exam session | |||
|
Clarifications: -A minimum score of 4 must be obtained in both practicals and presentations and exams in order to calculate the subject's average. If in any of these tasks the score is lower than 4, it will be necessary to recover it at the end of the course. -The public relations part and the advertising part will be evaluated separately. Each part represents the 50% of the final mark of the subject. -Both parts must be passed independently with a 5.0 in order to pass the subject. -To pass the subject in the second call, the student must complete the practicals and pass the final exam with a grade of 5.0. |
|||
