| Educational guide Faculty or Arts |
| Politi., Institu. and Corporat. Comm. in environ. of crisis and risk (2010) |
 Subjects |
| IMPACT AND EVALUATION OF INNOVATION PROCESSES ON THE WEB |
| Contents |
| IDENTIFYING DATA | 2011_12 |
| Subject | IMPACT AND EVALUATION OF INNOVATION PROCESSES ON THE WEB | Code | 12725101 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 3 | Compulsory | First | Only annual |
|||||
| Competences | Learning aims | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Topic | Sub-topic |
| 1. Dynamics of innovation processes | 1.1. Sociological principles of technological change 1.2. Innovation management 1.3. Cases in online communication innovation |
| 2. Internet as a communication tool | 2.1. Evolution and social uses 2.2. Blogging 2.3. Social networks |
| 3. Managing online presence | 3.1. Corporate vs individual presence 3.2. Producing presence 3.3. Monitoring refences |
| 4. Managing user participation | 4.1. Virtual communities 4.2. Benefits and risks of user involvement 4.3. Management strategies |
