2011_12
Educational guide 
Faculty or Arts
A A 
 
Politi., Institu. and Corporat. Comm. in environ. of crisis and risk (2010)
 Subjects
  IMPACT AND EVALUATION OF INNOVATION PROCESSES ON THE WEB
   Sources of information
Basic

Abbate, J. (1999) Inventing the Internet. MIT Press.
Anderson, C (2008) Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More. Hyperion.
Boczkowski, P. (2006) Digitalizar las noticias. Manantial.
Borges, B. (2009) Marketing 2.0: Bridging the Gap Between Seller and Buyer Through Social Media Marketing. Wheatmark.
Celaya, J. (2009) La empresa en la web 2.0. Gestión 2000. [Available online]
Comm, J (2010) Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time. John Wiley & Sons.
Halligan, B et al. (2010) Inbound Marketing: Get Found Using Google, Social Media, and Blog. John Wiley & Sons
Jones, K.B. (2008) Search Engine Optimization: Your visual blueprint for effective Internet marketing. Wiley.
Meerman, D. (2010) The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. Wiley.
Qualman, E (2009) Socialnomics: How Social Media Transforms the Way We Live and Do Business. John Wiley & Sons.
Safko, L et al (2010) The Social Media Bible: Tactics, Tools, and Strategies for Business Success (2nd edition). John Wiley & Sons.
Sanagustín, E. (2010) Blogs y empresas: Tu marca en la blogosfera. Barcelona: UOC.
Singer, Jane B; Hermida, Alfred; Domingo, David; Heinonen, Ari; Paulussen, Steve; Quandt, Thorsten; Reich, Zvi; Vujnovic, Marina (2011) Participatory Journalism: Guarding Open Gates in Online Newspapers. New York: Wiley-Blackwell.
Solis, B. and Breakenridge, D. (2009) Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. FT Press.

Von Hippel, E. (2005) Democratizing Innovation. MIT Press. [Available online]
Weinberg, T. (2009) The New Community Rules: Marketing on the Social Web. O'Reilly.
Zarrella, D. (2009) The Social Media Marketing Book. O'Reilly.

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