2019_20
University
Rovira y Virgili
Educational guide 
Faculty of Arts
A A 
english 
Strategic Communication at the risk society (2012)
 Competences


TypeA Code Competences Specific
  Common
  AC1 Learn the theoretical and methodological concepts of strategic communication for political parties, companies, institutions and organizations in the risk society so that they can use them in both professional practice and research.
  AC2 Identify and interpret the informative and communicative processes and phenomena of political parties, companies, institutions and organisations in the risk society.
  AC3 Analyse and evaluate the impact of the economic, political, social and media environment, and the information technologies on the risk society, and their application in strategic communication.
  AC4 Create and develop communication strategies that are efficient, correct and attractive for different types of companies, institutions, organisations or political parties, and master the concepts and techniques of the strategic planning of communication in changing environments.
  AC5 Carry out top-quality research work, analysis and communication planning, with a good command of the language, the processes and the methodology that are used in scientific and professional projects.
TypeB Code Competences Transversal
  Common
  BC1 Learning to learn
  BC2 Effective solutions to complex problems
  BC3 Critical, logical and creative thinking, and an ability to innovate
  BC4 Autonomy, responsibility and initiative
  BC5 Teamwork, collaboration and sharing of responsibility
  BC6 Clear and effective communication of information, ideas, problems and solutions in public or a specific technical field
  BC7 Sensitivity to environmental issues
  BC8 Management of complex technical or professional projects
TypeC Code Competences Nuclear
  Common
  CC1 Have an intermediate mastery of a foreign language, preferably English
  CC2 Be advanced users of the information and communication technologies
  CC3 Be able to manage information and knowledge
  CC4 Be able to express themselves correctly both orally and in writing in one of the two official languages of the URV
  CC5 Be committed to ethics and social responsibility as citizens and professionals
  CC6 Be able to define and develop their academic and professional project