| Educational guide Faculty of Arts |
english |
| Strategic Communication (2020) |
 Subjects |
| DIGITAL MARKETING TOOLS |
 
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| IDENTIFYING DATA | 2023_24 | |||||||||||||||||
| Subject (*) | DIGITAL MARKETING TOOLS | Code | 12885109 | |||||||||||||||
| Study programme |
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Cycle | 2nd | |||||||||||||||
| Descriptors | Credits | Type | Year | Period | Exam timetables and dates | |||||||||||||
| 3 | Compulsory | First | 2Q |
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| Modality and teaching language | See working groups | |||||||||||||||||
| Prerequisites | ||||||||||||||||||
| Department | Communication Studies |
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| Coordinator |
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jordi.farre@urv.cat arnau.jorda@urv.cat |
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| Lecturers |
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| Web | ||||||||||||||||||
| General description and relevant information |
This course trains the student for the Analysis and management of the visibility of the Organization to the Networks and Learning of the tools for the management of digital marketing: SEO, SEM, Analytics, etc. |
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| (*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation. | ||||||||||||||||||
