2023_24
Educational guide 
Faculty of Arts
A A 
english 
Strategic Communication (2020)
 Subjects
  COMMUNICATION IN POLITICAL ORGANIZATIONS
IDENTIFYING DATA 2023_24
Subject (*) COMMUNICATION IN POLITICAL ORGANIZATIONS Code 12885201
Study programme
Strategic Communication (2020)
Cycle 2nd
Descriptors Credits Type Year Period Exam timetables and dates
3 Optional First 1Q
Modality and teaching language See working groups
Prerequisites
Department Communication Studies
Coordinator
CAPDEVILA GÓMEZ, ARANZAZU MARIA
E-mail jordi.farre@urv.cat
arantxa.capdevila@urv.cat
carlotamaria.moragas@urv.cat
Lecturers
FARRÉ COMA, JORGE
CAPDEVILA GÓMEZ, ARANZAZU MARIA
MORAGAS FERNÁNDEZ, CARLOTA MARIA
Web
General description and relevant information

In a mediatized public sphere, where media have become the vehicle of interaction between the public and its representatives, political actors need to adapt their communicative behaviour to media logic (Mazzoleni & Schulz, 1999). Communication becomes central in the exercise of control over the thematic agenda, as well as in the search for legitimization of political activity by the public. The objective of the subject "Communication in political organizations" is to reflect on political communication challenges’ today and to see how political parties and institutions try to respond to them. This subject will start with an introductory unit where political communication is defined as a discipline (Unit 1) and will continue by explaining how the transformation of visibility (Thompson, 2001) in the mediatized public sphere has given rise to phenomena such as crises, scandals or political conflicts (Unit 2), in which communication plays a key role. Once the framework where political communication is developed at present has been established, Units 3 and 4 will focus on electoral communication and institutional communication strategies.

(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.