Rovira y Virgili
Educational guide 
Faculty of Business and Economics
A A 
Bachelor's Degree in Finances and Accounting
   Learning outcomes
Type A Code Learning outcomes
 A5 Describe and explain the basic terms and concepts of marketing.
Know what a marketing plan consists of.
Understand the strategic role of marketing and its importance for the overall performance of the company.
Type B Code Learning outcomes
 B3 Analyze the risks and benefits of innovation.
Put forward new ideas, opportunities or solutions to familiar problems and/or processes.
Type C Code Learning outcomes
 C3 Locate and access information effectively and efficiently.
Have a full understanding of the economic, legal, social and ethical implications of accessing and using information.
 C4 Produce well structured, clear and effective oral texts.