2015_16
University
Rovira y Virgili
Educational guide 
Faculty of Business and Economics
A A 
english 
Bachelor's Degree in Business Administration and Management (2009)
 Subjects
  THE FUNDAMENTALS OF MARKETING
IDENTIFYING DATA 2015_16
Subject (*) THE FUNDAMENTALS OF MARKETING Code 16214114
Study programme
Bachelor's Degree in Business Administration and Management (2009)
Cycle 1st
Descriptors Credits Type Year Period Exam timetables and dates
6 Compulsory Second 1Q
Modality and teaching language See working groups
Prerequisites
Department Gestió d'Empreses
Coordinator
HERNÁNDEZ MASKIVKER, GILDA MARÍA
RYAN ., GERARD ANTHONY
CHICU ., DORIANA
E-mail gerard.ryan@urv.cat
gildamaria.hernandez@urv.cat
doriana.chicu@urv.cat
Lecturers
RYAN ., GERARD ANTHONY
HERNÁNDEZ MASKIVKER, GILDA MARÍA
CHICU ., DORIANA
Web
General description Assignatura de màrqueting que intenta entendre el consumidor (motivacions, personalitat, procés de compra ,etc).
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.