2018_19
Educational guide 
Faculty of Business and Economics
A A 
english 
Bachelor's Degree in Business Administration and Management (2009)
 Subjects
  THE FUNDAMENTALS OF MARKETING
   Sources of information
Basic Kotler, P, Dirección de Marketing. Edición del Milenio, 10ª Edición, Madrid, Prentice-Hall,

Don't worry, I'll let you know at class about the latest edition of Marketing Principles of Marketing. In fact, any edition of Kotler's famous textbook will do just fine. The principles don't change much, the main difference is in the examples which are updated regularly. 

Complementary
  • Santesmases, M. Marketing. Conceptos y estrategias. Madrid, Pirámide, 1999.
  • Martin Armario, E. Marketing. Ariel, Barcelona, 1998.
  • Lambin, J.J. Marketing estratégico, Madrid. McGraw Hill, 1995.
  • Rodríguez Ardura, I. El Marketing y el éxito en la empresa (2ª ed.). Madrid: Pirámide, 1998.
  • Kotler, P.; Armstrong, G.; Saunders, J.; Wong, V. Principles of marketing. The European Edition. Hertfordshire: Prentice Hall, 1999.