| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| THE FUNDAMENTALS OF MARKETING |
| Recommendations |
| IDENTIFYING DATA | 2019_20 |
| Subject | THE FUNDAMENTALS OF MARKETING | Code | 16214114 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | Second | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Subjects that continue the syllabus | ||
|
||
| Other comments | |
| This is the introductory subject in marketing. Watch TV, read the newspapers, watch the ads, go to the supermarket, look around, being aware of being a consumer. |
