| Educational guide Faculty of Business and Economics |
english |
| Bachelor's Degree in Business Administration and Management (2009) |
 Subjects |
| COMMUNICATION TECHNIQUES AND SALES |
| Learning outcomes |
| IDENTIFYING DATA | 2023_24 |
| Subject | COMMUNICATION TECHNIQUES AND SALES | Code | 16214213 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Optional | Third | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A6 |
Understand communication theories and how these relate to current practices in business communications. Evaluate the main elements of the communications mix and its measurement techniques from both theoretical and practical perspectives. | |
| Type B | Code | Learning outcomes |
| B3 |
Be aware of the limitations and weak points of their work processes and methods. Analyze the risks and benefits of innovation. Find new methods for doing things. Find new methods for doing things. | |
| B5 |
Identify the group’s objectives as their own. Help to define, organize and distribute the group’s tasks. Participate actively and share information, knowledge and experience. Bear in mind the opinions of others and give constructive feedback. Accept and comply with the rules of the group. Direct meetings effectively. Encourage all members to take part in the management and smooth running of the team. | |
| B6 |
Intervene effectively and convey relevant information. Control their nerves sufficiently to be able to express themselves in public. Reply to the questions that they are asked. Understand that non-verbal language is appropriate to verbal discourse. Prepare their presentations and use a variety of presentation strategies (audiovisual support, eye contact, voice, gesture, time, etc.). | |
| Type C | Code | Learning outcomes |
| C4 |
Produce well structured, clear and effective oral texts. Produce oral texts that are appropriate to the communicative situation. Produce well-structured, clear and rich written texts Produce written texts that are appropriate to the communicative situation |
