2020_21
Educational guide 
Faculty of Business and Economics
A A 
english 
Bachelor's Degree in Economics (2009)
 Subjects
  INTERNATIONAL MARKETING
IDENTIFYING DATA 2020_21
Subject (*) INTERNATIONAL MARKETING Code 16224201
Study programme
Bachelor's Degree in Economics (2009)
Cycle 1st
Descriptors Credits Type Year Period Exam timetables and dates
6 Optional 2Q
Modality and teaching language See working groups
Prerequisites
Department Business Management
Coordinator
MIGUEL CARVAJAL, AGUSTIN
PAPAOIKONOMOU , ELENI
E-mail eleni.papaoikonomou@urv.cat
agustin.miguel@urv.cat
Lecturers
PAPAOIKONOMOU , ELENI
MIGUEL CARVAJAL, AGUSTIN
Web
General description and relevant information

TEACHING WILL BE FACE-TO-FACE

For more information see the teaching guide. If it is not possible to guarantee  completely the face-to-face teaching of the subject, a mixed / hybrid teaching scenario is contemplated.  The adaptation to the new situation will take place as follows:
  • TEACHING: In the face-to-face classes the most complex theoretical concepts will be reinforced, and the practical activities will be carried out as well as the work sessions for the preparation of the two group works. So the purely theoretical classes will be done at a distance.
  • Avaluation: The evaluation is the one that appears in the teaching guide. In case the If group work cannot be presented orally in class, each group must make a virtual presentation through the tool that is considered most appropriate at the time.
  • PERSONALIZED ATTENTION: Personalized attention and resolution of doubts will be made through virtual tools or by videoconference.

GENERAL DESCRIPTION

This module introduces the students to the various aspects of international marketing with the principal objective of developing skills in the identification, analysis and solution of problems encountered in international marketing theories and the practice of international marketing in Spain and abroad. We will discuss the principal strategic challenges for international marketing together with the specific issues of internationalising the marketing mix. In this module, we will use examples of successful international marketing as well as explore why some international marketing strategies have worked less well in practice. Also, we will discuss a number of hot topics for international marketers such as the challenge of marketing products and services in emerging markets or how technological advances impact on international marketing.
Es recomana cursar aquesta optativa a 3r curs (Menció en Comerç Internacional)
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.