2019_20
University
Rovira y Virgili
Educational guide 
Faculty of Business and Economics
A A 
english 
Bachelor's Degree in Business Administration and Management (CTE)
 Subjects
  INTERNATIONAL MARKETING
   Sources of information
Basic Onkvisit, S., & Shaw J.J. , International marketing : analysis and strategy, 4th edition, Routlege
Paliwoda, S.J., & Thomas, M.J. , International Marketing, 3rd edition, Oxford
Cerviño, J., Marketing internacional : nuevas perspectivas para un mercado globalizado, , Piramide
Churruca, A., García-Lomas, O. & Cerviño Fernández, J. , Marketing Internacional: Casos y ejercicios prácticos, , Piramide

Specific journal articles will also be referred in lectures. Students are also encouraged to browse the marketing journals in the library.

Complementary



Websites of relevance:

www.marketing.haynet.com

www.mad.co.uk

www.mintel.co.uk

www.ft.com

www.businessweek.com

wwww.economist.com

www.keynote.com