Rovira y Virgili
Faculty of Economics and Business
|Degree of Business Administration and Management (Terres de l'Ebre) (2009)|
|INDUSTRIAL MARKETING AND SERVICES|
|Subject||INDUSTRIAL MARKETING AND SERVICES||Code||16234212|
|Assessment||Sources of information||Recommendations|
|Type A||Code||Learning outcomes|
Understand the functions and tasks that the Director of Marketing has to carry out in industrial or service sector companies.|
Learn and use the analytical criteria needed for taking marketing decisions in industrial or service sector companies.
Solve problems regarding the marketing strategies of industrial or service sector companies.
|Type B||Code||Learning outcomes|
Be aware of the limitations and weak points of their work processes and methods.|
Analyze the risks and benefits of innovation.
|Type C||Code||Learning outcomes|
Critically evaluate information and its sources, and add it to their own knowledge base and system of values.|
Produce oral texts that are appropriate to the communicative situation.|