2012_13
University
Rovira y Virgili
Educational guide 
Faculty of Economics and Business
A A 
 
 
Degree of Business Administration and Management (Terres de l'Ebre) (2009)
 Subjects
  CONSUMER BEHAVIOUR
IDENTIFYING DATA 2012_13
Subject (*) CONSUMER BEHAVIOUR Code 16234214
Study programme
Degree of Business Administration and Management (Terres de l'Ebre) (2009)
Cycle 1st
Descriptors Credits Type Year Period Exam timetables and dates
6 Optional Second
Modality and teaching language See working groups
Prerequisites
Department Gestió d'Empreses
Coordinator
RYAN ., GERARD ANTHONY
TERES GRA, ESTHER
E-mail gerard.ryan@urv.cat
mar.pamies@urv.cat
ester.teres@urv.cat
gildamaria.hernandez@urv.cat
Lecturers
RYAN ., GERARD ANTHONY
PÀMIES PALLISÉ, MARIA DEL MAR
TERES GRA, ESTHER
HERNÁNDEZ MASKIVKER, GILDA MARÍA
Web
General description Assignatura de màrqueting sobre el rol del consumidor en el món comercial.
Es recomana cursar aquesta optativa a 3r curs (Reus: Menció en Màrqueting)
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.