2018_19
Educational guide 
Faculty of Business and Economics
A A 
english 
International Markets (2016)
 Subjects
  COMMUNICATIONS AND INTERCULTURAL MANAGEMENT
   Sources of information
Basic John Thill, Courtland Bovee. , Excellence in Business Communication, , 12th Edition. May 2016. , Global Edition. Peason Books
Mary Munter, Lynn Hamilton. , Guide to Managerial Communication: Pearson New International Edition, 10th Edition. Aug 2013., Pearson Books
Richard M. Steers, Luciara Nardon, Carlos J. Sanchez-Runde. , Management across Cultures Developing Global Competencies., 3rd Edition. September 2016, Cambridge University Press
Brian Legget. , Persuasión: la clave del éxito en la comunicación para los negocios. , 2008. , Prentice Hall

* Neill, Conor; Mueck, Florian; Leggett, Brian O'Connor. Effective Evaluation of Spoken Communication: A checklist for evaluating speaker performance. 06/2010. IESE

 

*Neill, Conor; Leggett, Brian O'Connor, The Art of Persuasive Communications: Excellent Public Speaking. 03/2010. IESE

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