Educational guide Faculty of Business and Economics |
english |
International Markets (2016) |
Subjects |
COMMUNICATIONS AND INTERCULTURAL MANAGEMENT |
Sources of information |
IDENTIFYING DATA | 2018_19 |
Subject | COMMUNICATIONS AND INTERCULTURAL MANAGEMENT | Code | 16675105 | |||||
Study programme |
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Cycle | 2nd | |||||
Descriptors | Credits | Type | Year | Period | ||||
3 | Compulsory | First | 1Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Basic |
John Thill, Courtland Bovee. , Excellence in Business Communication, , 12th Edition. May 2016. , Global Edition. Peason Books Mary Munter, Lynn Hamilton. , Guide to Managerial Communication: Pearson New International Edition, 10th Edition. Aug 2013., Pearson Books Richard M. Steers, Luciara Nardon, Carlos J. Sanchez-Runde. , Management across Cultures Developing Global Competencies., 3rd Edition. September 2016, Cambridge University Press Brian Legget. , Persuasión: la clave del éxito en la comunicación para los negocios. , 2008. , Prentice Hall |
* Neill, Conor; Mueck, Florian; Leggett, Brian O'Connor. Effective Evaluation of Spoken Communication: A checklist for evaluating speaker performance. 06/2010. IESE
*Neill, Conor; Leggett, Brian O'Connor, The Art of Persuasive Communications: Excellent Public Speaking. 03/2010. IESE |
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Complementary | |