| Educational guide Faculty of Oenology |
english |
| Wine Tourism Innovation (Erasmus Mundus) (2016) |
 Subjects |
| MARKETING OF TOURISM AND WINE |
| Learning outcomes |
| IDENTIFYING DATA | 2020_21 |
| Subject | MARKETING OF TOURISM AND WINE | Code | 19635101 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 6 | Compulsory | First | 1Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A4 |
Recognize strategic and operational marketing concepts Identify and use marketing mix variables in the field of Wine Tourism Understand research methods to identify the characteristics of the Wine Tourism market | |
| Type B | Code | Learning outcomes |
| CT1 |
The student plans and carries out the project in an autonomous, organized and scientific fashion. (Process) The student can produce documents that are scientific in both structure and content. (Paper / Report) The student can present and defend their work (in front of an examination panel in the case of the Master’s thesis). (Defence) | |
| CT2 |
Master the tools for managing their own identity and activities in a digital environment. (Be digital) Search for and find information autonomously using criteria of importance, reliability and relevance, which is useful for creating knowledge (Search) Organise information with appropriate tools (online and face-to-face) so that it can be updated, retrieved and processed for re-use in future projects. (Organize) Organise information with appropriate tools (online and face-to-face) so that it can be updated, retrieved and processed for re-use in future projects. (Organize) Produce information with tools and formats appropriate to the communicative situation and with complete honesty. (Create) | |
| CT4 |
Understand the team’s objective and identify their role in complex contexts. (Context) Communicate and work with other teams to achieve joint objectives. (Communication) Commit and encourage the necessary changes and improvements so that the team can achieve its objectives. (Commitment) Trust in their own abilities, respect differences and use them to the team’s advantage. (Participation) | |
| CT5 |
Draw up texts that are appropriate to the communicative situation, consistent and persuasive. (Efficiency) Produce quality texts that have no grammatical or spelling errors, are properly structured and make appropriate and consistent use of formal and bibliographic conventions. (Quality) Draw up texts that are structured, clear, cohesive, rich and of the appropriate length, and which can transmit complex ideas. (Discourse construction) Use the techniques of non-verbal communication and the expressive resources of the voice to make a good oral presentation. (Non-verbal communication and use of the voice) Construct a discourse that is structured, clear, cohesive, rich and of the appropriate length, and which can transmit complex ideas. (Discourse construction) Produce a persuasive, consistent and precise discourse that can explain complex ideas and effectively interact with the audience. (Efficiency) | |
| Type C | Code | Learning outcomes |
