| Educational guide School of Chemical Engineering |
english |
| Technology and Engineering Management (2017) |
 Subjects |
| COMMUNICATION AND NEGOTIATION |
| Sources of information |
| IDENTIFYING DATA | 2020_21 |
| Subject | COMMUNICATION AND NEGOTIATION | Code | 20725108 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 3 | Compulsory | First | 1Q |
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| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Basic | |
McKay, M.; Davis, M. and Fanning, P. 2009. Messages. The communication skills book. 3rd ed. Oakland: New Harbinger Publications Inc. Mulholland, J. 2011. El lenguaje de la negociación. Manual de estrategias prácticas para mejorar la comunicación. Barcelona: Gedisa editorial. Smith, R.D. 2013. Strategic planning for public relations. 4th ed. New York: Routledge. Singleton, A. 2014. The PR Masterclass: How to develop a public relations strategy that works! Chichester: Wiley. Solis, B. and Breakenridge, D. 2009. Putting the public back in public relations. How social media is reinventing the aging business of PR. New Jersey: Pearson education. Theaker, A. 2016. The public relations handbook. 5th ed. Abingdon: Routledge. |
|
| Complementary | |
McKay, M.; Davis, M. and Fanning, P. 2009. Messages. The communication skills book. 3rd ed. Oakland: New Harbinger Publications Inc. Mulholland, J. 2011. El lenguaje de la negociación. Manual de estrategias prácticas para mejorar la comunicación. Barcelona: Gedisa editorial. Smith, R.D. 2013. Strategic planning for public relations. 4th ed. New York: Routledge. Singleton, A. 2014. The PR Masterclass: How to develop a public relations strategy that works! Chichester: Wiley. |
