| Educational guide School of Chemical Engineering |
english |
| Technology and Engineering Management (2017) |
 Subjects |
| MARKETING STRATEGIES |
| Competences |
| IDENTIFYING DATA | 2018_19 |
| Subject | MARKETING STRATEGIES | Code | 20725111 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 3 | Compulsory | First | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Competences Specific |
| A1.1 | Apply knowledge of business managment to technology companies and their functional areas while taking into account the multidiscplinary and ill-defined nature of the process of scientific and technical innovation. | |
| A1.4 | Apply advanced methods of theoretical and empirical analysis to company decision-taking. | |
| A2.4 | Design a marketing and communications strategy for technology companies that takes into account their nature and the environmental and social implications. | |
| Type B | Code | Competences Transversal |
| B1.1 | Manage complex information | |
| B1.2 | Adapt to changes. Modify behaviour and working method in response to changing conditions. | |
| Type C | Code | Competences Nuclear |
