| Educational guide School of Chemical Engineering |
english |
| Technology and Engineering Management (2017) |
 Subjects |
| MARKETING STRATEGIES |
| Learning outcomes |
| IDENTIFYING DATA | 2018_19 |
| Subject | MARKETING STRATEGIES | Code | 20725111 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 3 | Compulsory | First | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Type A | Code | Learning outcomes |
| A1.1 |
Identify the implications of a marketing plan for the different departments of a technology company while taking into account its multidiscplinary nature. | |
| A1.4 |
Find and systematise information for developing marketing strategies whil taking into account the implications of sustainability and social ethics for technological and industrial companies. | |
| A2.4 |
Understand the strategic function of marketing in technoology and innovation companies whilst understanding their social and environmental impact. Analyse the state of national and international markets to identify marketing strategies for these types of company and the changing environment that is characteristic of industrial innovation and its exploitation. | |
| Type B | Code | Learning outcomes |
| B1.1 |
Manage complex information regarding technological and industrial businesses and their social and environmental implications to establish appropriate marketing strategies. | |
| B1.2 |
Adapt marketing strategies to changing and ill-defined national and international environments. | |
| Type C | Code | Learning outcomes |
