| Educational guide School of Chemical Engineering |
english |
| Technology and Engineering Management (2017) |
 Subjects |
| MARKETING STRATEGIES |
| Contents |
| IDENTIFYING DATA | 2018_19 |
| Subject | MARKETING STRATEGIES | Code | 20725111 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 3 | Compulsory | First | 2Q |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Topic | Sub-topic |
| Marketing in 21st century technology companies | |
| E-business and the digital transformation of business | |
| The marketing and the business model: the value proposition | |
| Strategy models of marketing | |
| The environments of the marketing strategy | |
| Marketing |
