All companies have a name but not all of them have a brand. Branding is the process to build meaning, values, stories and all that market associates to you. This subject aims to know the concept of Brand, how to build them, manage them, communicate them and bring them to the top level. To build a brand is not an easy job, but it's one the most interesting sciences in the management field. Enjoy the ride!

For the 2021-22 academic year, we will work with the maximum possible attendance that allows us the size of the group, the capacity of the classroom and the health guidelines. The moodle space of the subject will inform you of the teaching method and any changes that may arise.