IDENTIFYING DATA							2019_20
Subject (*)	THE FUNDAMENTALS OF MARKETING					Code	16214114
Study programme	Bachelor's Degree in Business Administration and Management (2009)					Cycle	1st
Descriptors	Credits	Type	Year	Period	Exam timetables and dates
	6	Compulsory	Second	1Q
Modality and teaching language
Prerequisites
Department	Business Management
Coordinator	RYAN , GERARD ANTHONY				E-mail	gerard.ryan@urv.cat mar.pamies@urv.cat othmane.aride@urv.cat
Lecturers	RYAN , GERARD ANTHONY PÀMIES PALLISÉ, MARIA DEL MAR ARIDE , OTHMANE
Web
General description and relevant information	This is 'Introduction to Marketing', the first subject on the principales and foundations of the marketing concept and its practice in the marketplace..
Competences Learning outcomes Contents Planning Methodologies Personalized attention Assessment Sources of information Recommendations
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.