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Communication is a process of social interaction that has effects in our relationships in the personal and professional field. In spite of its subjective dimension, the communicative process has been widely analyzed and theorized, so that we can establish theoretical parameters that serve as a starting point for an analysis of the general communicative process and for a better personal praxis. The subject aims to give relevance to the practical application of the communication focused on the business profile of the students of the master's degree. In the development of the subject, the question of interculturality will be especially taken into account and how the communicative process must adapt to culturally diverse contexts. |