| Competences |
| Type A | Code | Competences Specific |
| A4 | Conèixer la naturalesa i el funcionament d'una empresa o una altra institució pública o privada i de les seves àrees funcionals, entenent la seva ubicació competitiva i institucional i la seva dimensió estratègica. | |
| Type B | Code | Competences Transversal |
| B4 | Autonomy, responsibility and initiative | |
| B6 | Clear and effective communication of information, ideas, problems and solutions in public or a specific technical field | |
| Type C | Code | Competences Nuclear |
| C4 | Be able to express themselves correctly both orally and in writing in one of the two official languages of the URV |
| Learning outcomes |
| Type A | Code | Learning outcomes |
| A4 |
Sap analitzar la influència de l'entorn sobre l'empresa. Coneix el concepte d'empresa i el d'empresari. Sap explicar el concepte de competitivitat empresarial. | |
| Type B | Code | Learning outcomes |
| B4 |
Present results in the appropriate way in accordance with the bibliography provided and before the deadline. | |
| B6 |
Intervene effectively and convey relevant information. Draft documents with the appropriate format, content, structure, language accuracy and register, and illustrate concepts using the appropriate conventions: formats, titles, footnotes, captions, etc. | |
| Type C | Code | Learning outcomes |
| C4 |
Produce well structured, clear and effective oral texts. Produce well-structured, clear and rich written texts |
| Contents |
| Topic | Sub-topic |
| CHAPTER 1. COMPANY AND MANAGER |
1.1. The company and the economic system 1.2. Functions of the company 1.3. The definition of company 1.4. Types of companies 1.5. The business planning process |
| CHAPTER 2. COMPANY SUBUNITS | 2.1. Company subunits 2.2. Management 2.3. Operations 2.4. Comercial 2.5. Human Resources 2.6. Investment and Financing |
| CHAPTER 3. THE ENVIRONMENT OF MANAGING | 3.1. What is environmental analysis? 3.2. Identifying environmental factors 3.3. Strategy as a plan that guides companies 3.4. Stakeholders 3.5. Managing ethical and social responsibility |
| CHAPTER 4. BUSINESS COMPETITIVENESS | 4.1. Key terms and concepts 4.2. Competitive forces 4.3. Competitive advantage and strategy 4.4. Competitive industry environment analysis 4.5. Resources and capabilities |
| Planning |
| Methodologies :: Tests | ||||||||||
| Competences | (*) Class hours |
Hours outside the classroom |
(**) Total hours | |||||||
| Introductory activities |
|
2 | 0 | 2 | ||||||
| Assignments |
|
2 | 20 | 22 | ||||||
| Lecture |
|
32 | 0 | 32 | ||||||
| Previous studies |
|
4 | 50 | 54 | ||||||
| Practicums/Case studies |
|
12 | 0 | 12 | ||||||
| Problem solving, classroom exercises |
|
2 | 0 | 2 | ||||||
| Personal tuition |
|
2 | 0 | 2 | ||||||
| Objective multiple-choice tests |
|
4 | 20 | 24 | ||||||
| (*) On e-learning, hours of virtual attendance of the teacher. (**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||||||||
| Methodologies |
| Description | |
| Introductory activities | Activities designed to make contact with students, collect information from them and introduce the subject. |
| Assignments | Essays and other work done by the students. |
| Lecture | Description of the contents of the subject. |
| Previous studies | Compilation and reading of documentation, proposed solutions for the exercises the student has to do in the laboratory. |
| Practicums/Case studies | Plantejament d’una situació (real o simulada) en la que ha de treballar l’estudiant per donar una solució argumentada al tema, resoldre una sèrie de preguntes concretes o realitzar una reflexió global. |
| Problem solving, classroom exercises | Formulation, analysis, resolution and debate of a problem or exercise related to the topic of the subject. |
| Personalized attention |
| Description |
| During the implementation of the practices, the students take the appropriate tutoritzacions by teachers, both in the classroom and outside the classroom. The hours of tutoring in teacher's office will be communicated to students at the beginning of the course. |
| Assessment |
| Methodologies | Competences | Description | Weight | ||||
| Assignments |
|
There will be two assignments throughout the course. Be prepared in the work group. The weight of each job in the final is 20%. | 40% |
||||
| Objective multiple-choice tests |
|
We made two tests with objective type test theoretical and practical questions. The first test will be held in mid-course. The second test will be held on the last day of the course and will include all the contents of the subject. The weight of the first test in the final is 10%. The weight of the second test was 50%. |
60% | ||||
| Others |
| Other comments and second exam session | |||
|
Second call: the examination of the second call will consist of two parts: theoretical and practical. The theoretical part will include test questions. The practice will include exercises, short questions, cases, etc.. In the qualification examination, the weight of the theory to be 60% and in practice, the remaining 40%. Any account of the activities undertaken during the course. |
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| Sources of information |
| Basic | |||||||||
FARHAD ANALOUI and AZHDAR KARAMI: Strategic Management in Small and Medium Enterprises, Thomson, GB, 2003 SCHERMERHORN, JOHN R.: Introduction to management (ISE). John Wiley & Sons. 2009 |
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| Complementary |
, , , |
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BUENO CAMPOS, E.: Curso básico de economía de la empresa: un enfoque de organización. Pirámide, Madrid, 2002. CASTILLO CLAVERO, A.M. (Dir. y Coord.): Introducción a la economía y administración de empresas. Pirámide, Madrid, 2003. FLEISHER, CRAIG S. AND BENSOUSSAN, BABETTE: Busines and competitive analysis: effective application of new and classic methods. Financial Times Prentice Hall. 2007 ROBBINS, STEPHEN AND COULTER, MARY: Management. Pearson-Prentice Hall. 2008 STAIB, ROBERT: Business management and environmental stewardship: environmental thinking as a prelude to management action. Palgrave Macmillan. 2009 WILLIAMS, CHUCK: Principles of management. South Western. 2009
Bibliografy- exercicies: GARCÍA DEL JUNCO, J. y CASANUEVA ROCHA, C. (Coord. y Dir.) (2000): Prácticas de la gestión empresarial, McGraw-Hill, Madrid. GARCÍA MORENO, S.; NÁJERA SÁNCHEZ, J. J. y RICO GARCÍA, M. G. (2001): Organización y administración de empresas. Una visión práctica, ESIC, Madrid. HERNÁNDEZ ORTIZ, M. J. (Coord.): Casos prácticos de administración y organización de empresas. Pirámide, Madrid, 2000. MARTÍN, E.; GALÁN, J. L.; BARROSO, C. y COSSIO, J.: Problemas de economía de la empresa. Pirámide, Madrid, 1996. PÉREZ GOROSTEGUI, E.: Economía de la empresa aplicada. Pirámide, Madrid, 1990. |
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| Recommendations |