Educational guide Faculty of Economics and Business |
english |
Degree of Economics (2009) |
Subjects |
INTERNATIONAL MARKETING |
Sources of information |
IDENTIFYING DATA | 2014_15 |
Subject | INTERNATIONAL MARKETING | Code | 16224201 | |||||
Study programme |
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Cycle | 1st | |||||
Descriptors | Credits | Type | Year | Period | ||||
6 | Optional | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Basic |
Onkvisit, S., & Shaw J.J. , International marketing : analysis and strategy, 4th edition, Routlege Paliwoda, S.J., & Thomas, M.J. , International Marketing, 3rd edition, Oxford Cerviño, J., Marketing internacional : nuevas perspectivas para un mercado globalizado, , Piramide Churruca, A., García-Lomas, O. & Cerviño Fernández, J. , Marketing Internacional: Casos y ejercicios prácticos, , Piramide |
Specific journal articles will also be referred in lectures. Students are also encouraged to browse the marketing journals in the library. |
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Complementary | |
wwww.economist.com |