| Educational guide Faculty of Arts |
english |
| Bachelor's Degree in Publicity and Public Relations (2009) |
 Subjects |
| ADVERTISING CREATIVITY |
| Planning |
| IDENTIFYING DATA | 2017_18 |
| Subject | ADVERTISING CREATIVITY | Code | 12224111 | |||||
| Study programme |
|
Cycle | 1st | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 9 | Compulsory | Third | AN |
|||||
| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Methodologies :: Tests | ||||||||||
| Competences | (*) Class hours |
Hours outside the classroom |
(**) Total hours | |||||||
| Introductory activities |
|
1 | 0 | 1 | ||||||
| Lecture |
|
18 | 10 | 28 | ||||||
| Case study |
|
10 | 26 | 36 | ||||||
| Presentations / expositions |
|
11 | 25 | 36 | ||||||
| Assignments |
|
15 | 50 | 65 | ||||||
| Practicals using information and communication technologies (ICTs) in computer rooms |
|
17 | 20 | 37 | ||||||
| Simulation |
|
8 | 4 | 12 | ||||||
| Personal tuition |
|
10 | 0 | 10 | ||||||
| (*) On e-learning, hours of virtual attendance of the teacher. (**) The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||||||||
