| Educational guide School of Chemical Engineering |
english |
| Technology and Engineering Management (2017) |
 Subjects |
| MARKETING STRATEGIES |
| Assessment |
| IDENTIFYING DATA | 2017_18 |
| Subject | MARKETING STRATEGIES | Code | 20725111 | |||||
| Study programme |
|
Cycle | 2nd | |||||
| Descriptors | Credits | Type | Year | Period | ||||
| 3 | Compulsory | First | 2Q |
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| Competences | Learning outcomes | Contents |
| Planning | Methodologies | Personalized attention |
| Assessment | Sources of information | Recommendations |
| Methodologies | Competences | Description | Weight | ||||
| Case study |
|
The students will revise the main contents through case studies and practice. The main purpose is to critically think and summarize the contents. | 20 | ||||
| Assignments |
|
The student will have to solve a practical assignment which will include the whole material of the course | 60 | ||||
| Oral tests |
|
Oral presentation of the project | 20 | ||||
| Others |
| Other comments and second exam session | |||
|
For the second call students have to pass an exam (60%) and must deliver a case study (40%). If the case study has been delivered previously, the note can be preserved. |
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