Educational guide School of Chemical Engineering |
english |
Technology and Engineering Management (2017) |
Subjects |
MARKETING STRATEGIES |
Assessment |
IDENTIFYING DATA | 2017_18 |
Subject | MARKETING STRATEGIES | Code | 20725111 | |||||
Study programme |
|
Cycle | 2nd | |||||
Descriptors | Credits | Type | Year | Period | ||||
3 | Compulsory | First | 2Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Methodologies | Competences | Description | Weight | ||||
Case study |
|
The students will revise the main contents through case studies and practice. The main purpose is to critically think and summarize the contents. | 20 | ||||
Assignments |
|
The student will have to solve a practical assignment which will include the whole material of the course | 60 | ||||
Oral tests |
|
Oral presentation of the project | 20 | ||||
Others |
Other comments and second exam session | |||
For the second call students have to pass an exam (60%) and must deliver a case study (40%). If the case study has been delivered previously, the note can be preserved. |