Educational guide School of Chemical Engineering |
english |
Technology and Engineering Management (2017) |
Subjects |
COMMUNICATION AND NEGOTIATION |
Sources of information |
IDENTIFYING DATA | 2017_18 |
Subject | COMMUNICATION AND NEGOTIATION | Code | 20725108 | |||||
Study programme |
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Cycle | 2nd | |||||
Descriptors | Credits | Type | Year | Period | ||||
3 | Compulsory | First | 1Q |
Competences | Learning outcomes | Contents |
Planning | Methodologies | Personalized attention |
Assessment | Sources of information | Recommendations |
Basic | |
McKay, M.; Davis, M. and Fanning, P. 2009. Messages. The communication skills book. 3rd ed. Oakland: New Harbinger Publications Inc. Mulholland, J. 2011. El lenguaje de la negociación. Manual de estrategias prácticas para mejorar la comunicación. Barcelona: Gedisa editorial. Smith, R.D. 2013. Strategic planning for public relations. 4th ed. New York: Routledge. Singleton, A. 2014. The PR Masterclass: How to develop a public relations strategy that works! Chichester: Wiley. Solis, B. and Breakenridge, D. 2009. Putting the public back in public relations. How social media is reinventing the aging business of PR. New Jersey: Pearson education. Theaker, A. 2016. The public relations handbook. 5th ed. Abingdon: Routledge. |
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Complementary | |