This subject is delivered in English at Campus Vila-seca, through the assimilated course entitled 'Experience Dessign'. The creation of new tourist products is the key to improving the competitiveness of a destination. It is important to know new trends of the activity as well as the dynamics of markets and consumers. We will analyze emerging and innovative tourism products and activities, as well as their communication.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.