This course illustrate how to apply the fundamental of marketing concepts to the concrete tourism destination marketing practices. The cooperation among local stakeholders: public and private institution ensure the prolonging of the tourism destination life cycle and sustainable future growth. Destination management organizations act as leaders designing the strategy to be implemented through a marketing plan
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Subjects
